Three Programs. Local Support. Clearly Stated Fees. Real Savings.
Not every property owner needs—or wants—full brokerage representation. Some sellers are comfortable managing most of the process themselves but still want the exposure of the local Multiple Listing Service, or MLS. Others want additional professional guidance without paying for full representation.
That is why Primacy Realty offers three Flat Fee programs, ranging from $1,250 to $5,000. Each program provides a different level of assistance, allowing you to choose how much professional support you need and how much of the selling process you want to handle yourself. But unlike the online companies, if you find yourself in a situation where you really need expert assistance or the buyer has a local Realtor representing their interests giving them leverage, you have the advantage of being supported by a local brokerage.
Our Flat Fee programs are only available to property owners in Lee and Collier Counties. These counties and their many communities are all under the Florida Gulf Coast MLS. Our programs are available for most private dwellings (except for mobile homes) and vacant (non-commercial) land.
Look Beyond the Advertised Price
When comparing flat-fee programs, do not make your decision based only on the advertised price. Read the terms carefully and ask questions before signing an agreement or putting a charge on your card.
Some programs advertise a low upfront fee but may require additional brokerage fees, commissions, administrative charges, or closing fees. Those additional costs may not become clear until you read the fine print. (Some sites even plan on charging the buyer fees.)
You should also consider how much assistance you may need during the transaction. Listing a property in the MLS is only one part of selling it. Depending on the program you select, you may be responsible for handling matters such as:
Responding to buyer and agent inquiries
Reviewing offers and preparing counteroffers
Managing inspections, repairs, appraisals, and other deadlines
Coordinating the transaction through closing
Before selecting a program, think carefully about which responsibilities you are comfortable handling and where professional assistance may be valuable.
Our program fees are fixed and clearly stated. You will know what you are paying, which services are included, and what responsibilities remain yours.
Local Support Makes a Difference
Primacy Realty is a locally owned and operated Southwest Florida brokerage. The broker and owner, Shawn O’Brien, has served thousands of clients over two decades here in Southwest Florida. You will be working with real estate professionals who live and work in the market we serve—not a remote company that simply enters your property into the local MLS and has limited knowledge of the market.
Local experience can become especially important when questions arise involving market conditions, pricing, contracts, inspections, property disclosures, association requirements, or the closing process. Every market in Florida is unique as are the markets across the nation.
Our goal is to give you the opportunity to save money without leaving you disconnected from experienced local professionals.
Selling It Yourself Does Not Mean Doing It Alone
I understand why property owners want to sell on their own and reduce their selling expenses. Before moving to Florida and beginning his real estate career in 2005, Shawn personally sold three properties in Kentucky: two houses and a commercial office condominium. At the time, he never imagined that he would eventually become a licensed real estate broker in Florida.
That experience gave him an early understanding of both the opportunity and the responsibility that come with selling your own property. You may save money, but you must also be prepared to manage many parts of the transaction yourself. Any problems along the process of selling your property can quickly cost you the thousands you are planning on saving by handling the sale yourself.
Today, we offer what we believe is an excellent value for property owners who want to sell on their own in Lee and Collier Counties while still having access to professional support from a local brokerage.
We have spent more than two decades serving clients throughout Southwest Florida. During that time, we have worked through hurricanes, rapidly rising prices, slower markets, major market corrections, and the 2008 financial crisis. Shawn was already a broker when that downturn began.
That experience helps Shawn and his team provide practical guidance to property owners in different market conditions. Our Flat Fee programs allow you to take on more of the work, while still having access to the level of local assistance included in the program you select.
A Deliberately Different Flat Fee Opportunity
Our programs are built around five important benefits:
Local ownership and experience. We live and work in Southwest Florida and understand the communities we serve.
Direct access to real estate professionals. You work directly with a licensed broker and a licensed real estate agent—not an unknown representative in a distant office who may not be licensed or familiar with our local market.
Personal attention. We take the time to learn about your property, goals, circumstances, and preferred approach. We are not a high-volume processing operation designed simply to place listings in the MLS.
Flexibility when your needs change. You may begin with one level of service and later decide that you need more assistance. You can upgrade to a higher Flat Fee program—or move to full brokerage representation—and receive full credit for the program fees you have already paid.
MLS exposure with the potential for significant savings. Your property is entered into the same local MLS used for our fully represented clients. From there, the listing will be distributed to public real estate websites according to MLS syndication policies. You remain responsible for the parts of the process not included in your selected program, while retaining the opportunity to save thousands of dollars in brokerage fees.
You Are Not Locked Into One Level of Service
A seller’s needs can change after the property enters the market. Many listings move right along familiar paths but some stumble and others need extensive support. Sometimes the buyer or their agent can require a higher level of support, especially in contractual and negotiation issues.
You may receive an offer with unfamiliar terms. An inspection, appraisal, financing issue, or contractual deadline may create questions. You may also decide that managing inquiries, showings, negotiations, or transaction details requires more time than expected.
That is why our programs allow you to increase your level of assistance. If you upgrade to a higher Flat Fee program or move to full brokerage representation, you receive full credit for the program fees you have already paid.
This flexibility is particularly important once you have a solid contract. After finding a qualified buyer, you do not want an avoidable problem, missed deadline, or lack of assistance to cost you the sale, especially in our current challenging market.
Choose the Program That Fits Your Needs
Our three Flat Fee programs are designed for property owners with different levels of experience, available time, and desired support.
Before choosing a program, consider:
How familiar you are with the selling process
How much time you can devote to the sale
Whether you will be comfortable communicating with buyers and real estate professionals
Whether you can manage showings and follow-up inquiries
How confident you are reviewing offers and negotiating terms
Whether you are prepared to track contractual deadlines through closing
How much professional guidance you may want if a problem arises
You choose the level of assistance. We provide the local experience and support included in your program. You remain in control—and have the opportunity to realize the savings.
Capt. Mark Shawn O’Brien
ABR GRI CIPS SRES RSPS
Broker/Owner
The Team